Leadership at Defining Moments

Clarity and strategic partnership for leaders and accomplished professionals at pivotal transitions.

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Trusted by Growth-Stage Leaders

ICF Credentialed

Clarity During Complex Transitions

Executive Advisory

Leadership is tested at defining moments.

Significant promotions.

Disruptive layoffs.

Times of reinvention and industry shifts.

Unexpected opportunities or redirection.

The overwhelming feeling - something has to change.

At times like this, shape your leadership.

This moment doesn’t have to define you.

The Framework

Clarity

See this moment clearly.

Define who you are now - your strengths, values, impact and reset your direction.

Positioning

Design your leadership stance.

Align how you’re seen with who you are - in resumes, profiles, interviews and conversations

Performance

Lead confidently and decisively.

Step into what’s next with presence, resilience, and a deliberate strategy.

Partnership

Executive Coaching & Development.

Coaching and team development open space to refine methods, strengthen presence, and evolve leadership to match the responsibility you carry.

This work is for leaders and high-performers who:

  • Are navigating high-stakes transitions

  • Were impacted by the unexpected and want to move forward deliberately

  • Are stepping into expanded scope and influence

  • Feel capable - but uncertain and unsettled about what’s next

You aren’t lost.

You’re at a moment that requires intention.

Leadership Archetypes at

Defining Moments

  • The Rising Leader: You've proven your capability. Now you're expanding scope, leading larger teams, and stepping into greater influence during times of ambiguity.

    “I was at a crossroads… frustrated, and overwhelmed by the uncertainty of my next steps. The stress affected not only my work but how I showed up in every part of my life.

    Jonna created a space where I could be honest and vulnerable. She met me with empathy and clarity and challenged me in all the right ways. Further, Jonna helped me navigate ambiguity confidently, reframe my mindset, and reconnect with what truly drives me.”

    Jessica N.

  • The Career Transition Crossroads: You know it’s time for change. Whether by choice or circumstance, you’re navigating uncertainty and need a meaningful, strategic path forward.

    “When I was laid off from my job, I found myself in a period of tremendous career and personal turbulence.

    Working with Jonna during this challenging transition was transformative. She helped me recognize the value in my achievements, and expertly guided me to articulate these as clear, compelling benefits for my new venture. What I valued most was the renewed confidence I gained through our sessions.

    I not only launched my own business with a stronger foundation, but approached this new chapter with clarity and self-assurance.”

    Matt M.

  • The Organization Builder: You’re responsible for much more... outcomes, culture, shaping teams, strengthening leadership pipelines, and building systems that endure.

    “When I started my career as a senior leader, I quickly discovered that the skills and experience that helped me achieve this role would not be enough.  I honestly wasn’t sure how I was going to navigate this new world. 

    Then I met Jonna.”

    Frank M.

  • The Emerging Leader: Early decisions shape long-term direction. Clarify your skills, articulate your value, and position yourself professionally for internships, new roles, and the path ahead.

    “In just a few months, I went from feeling stuck in an unfulfilling job, to securing a position that aligns with my long-term goals. Through our sessions, I gained clarity on my career path, navigated role options, and received invaluable interview prep. The guidance helped me land a job with higher pay and gave me confidence to take bold steps.

    Beyond tangible results, the biggest shift was in my mindset. I went from doubting myself to embracing my strengths, stepping into a sense of purpose, and finding excitement in the unknown.”

    Caroline D.

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Defining moments shape leaders.

At times like this, choose clarity over urgency.

Position yourself intentionally to prepare for what’s next.